Marketing

This course addresses principles and strategies for developing an organization's marketing mix. Topics include product decisions, pricing strategies, promotion types, market identification, distribution channels, and ethical considerations. Fall, Spring.

This course addresses advertising as a communications tool in marketing management. Emphasis is placed on integrated advertising strategy in a firm's marketing program concerning the selection of media, budgeting, production, and measurement of effectiveness. As a project - based course, students are exposed to the development of an advertising campaign. Prerequisite: MKTG 300. Fall.

Consumer needs, values and choices are explored. Consumer decision making is modeled as a process involving media messages, memory and cognition, motivations and involvement. Influences on consumers' decision-making come from cultural, family, and lifestyle and other sources. These influences are studied for their impact on consumer's need recognition, information seeking, choice, post-purchase and disposition phases of consumers' experiences. Prerequisite: MKTG 300. Spring

Branding is a fundamental element of competitive strategy. This course will address the strategic importance of branding, provide theories and strategies for building, leveraging, and defending strong brands, and discuss current opportunities and challenges facing brand managers. Particular emphasis is placed on understanding the application of these theories and strategies in practice. The course will utilize a combination of lectures, readings, cases, and guest speakers along with direct applications of the course content in a term project. Prerequisite: MKTG 300. Fall.

This course addresses personal selling and its relationship to sales management Other topics discussed are the planning and development of sales management processes for selling specific products. Prerequisite: MKTG 300. Spring.

This course deals with developing effective marketing plans emphasizing marketing opportunity analysis in the context of changing markets. Prerequisite: MKTG 300. Spring

This course takes an in-depth look at Internet social networks, social media platforms, and online advertising to offer students an advantage in many positions involving marketing, consulting, and brand management both on the buyer and seller side of social media. Topics will include an exploration of theory of online marketing, social media technologies, search engine marketing, mobile marketing, and evaluation digital marketing programs. Fall.

This course deals with research as a decision making tool for solving marketing problems. The research process will include collection, analysis, interpretation, and dissemination providing the student with an opportunity to produce and to utilize marketing research as an effective means to organizational goals. Prerequisites: BUSN 270, MKTG 300. Spring

This course discusses the conception, planning, promotion and execution of special events such as weddings, business openings, conventions, sports tournaments. This course addresses the application of project management techniques, legal agreements and proposal-writing, press-releases and promotional message design for special events. The course also covers the issues of staffing, training and accounting controls required for such events. Pre-requisite: MKTG 300.Spring even years