MKTG-435: Digital, Internet Marketing

Subject
Credits 3.0
Academic Level
Undergraduate

This course takes an in-depth look at Internet social networks, social media platforms, and online advertising to offer students an advantage in many positions involving marketing, consulting, and brand management both on the buyer and seller side of social media. Topics will include an exploration of theory of online marketing, social media technologies, search engine marketing, mobile marketing, and evaluation digital marketing programs. Fall.