Bachelor of Business Administration (BBA) - General Business

The General Business concentration provides students with a broad and flexible business education by allowing them to take courses across multiple disciplines. Students will develop a well-rounded understanding of key business functions, including finance, marketing, management, accounting, business analytics, and information systems. This concentration requires students to select courses from at least three different areas, enabling them to tailor their studies to their career interests and develop diverse skill sets.

Graduates of this concentration will be prepared for a wide range of career opportunities in business operations, management, entrepreneurship, consulting, and other dynamic business environments that require interdisciplinary knowledge and adaptability.

Expected outcomes of the BBA degree include:

1. Examine basic principles of management and analytical tools for domestic and global business.
2. Apply basic financial and managerial accounting principles.
3. Develop marketing strategies using marketing research, product development, pricing, distribution, and promotion strategies.
4. Apply financial concepts such as capital budgeting, cash flow analysis and stock and bond evaluations for decision making.
5. Devise and communicate business strategies using management theory, legal, and ethical principles for sustainable business operations.