Bachelor of Business Administration (BBA) - Marketing

The Marketing concentration provides students with a comprehensive foundation in modern marketing strategies and practices, preparing them to meet the evolving needs of businesses and consumers. This concentration emphasizes key areas such as consumer behavior, brand management, digital and internet marketing, and marketing research. Students will develop specialized skills in managing communications, building customer relationships, and delivering value through strategic marketing initiatives.

By exploring topics such as advertising, market research, and digital marketing trends, students will learn how to analyze consumer insights, create effective marketing campaigns, and leverage data-driven decision-making. Graduates of this concentration will be prepared for careers in brand management, advertising, digital marketing, market research, public relations, and sales, as well as other marketing-related roles in a variety of industries.

Expected outcomes of the BBA - Marketing concentration include:

1. Develop strategies to ethically market products and services using research, advertising concepts, and consumer behavior.
2. Apply theories and strategies for building, leveraging, and defending brands.