The Marketing concentration is designed to provide an environment of excellence in marketing education that serves the diverse needs of our stakeholders. The concentration prepares students by developing specialized skills in the management of communications, customer relationships, and the delivery of value to customers.
Expected outcomes of the BBA - Marketing concentration include:
- Develop strategies to ethically market products and services using research, advertising concepts, and consumer behavior.
- Apply theories and strategies for building, leveraging, and defending brands.
Curriculum
General Education Requirements (I-VII):
I. LMU Specific Courses
Item #
Title
Credits
4
Sub-Total Credits
4
II. Communication
Item #
Title
Credits
9
Sub-Total Credits
9
III. Ethics, Fine Arts, History, or Humanities
Item #
Title
Credits
6
Sub-Total Credits
6
IV. Behavioral/Social Sciences
Item #
Title
Credits
3
Sub-Total Credits
3
V. History
Item #
Title
Credits
6
Sub-Total Credits
6
VI. Mathematics
(see Mathematics Placement)
Item #
Title
Credits
3
Sub-Total Credits
3
VII. Natural Sciences/Physical Sciences
Item #
Title
Credits
4
Sub-Total Credits
4
*LMU requires all first-time freshmen students with less than 15 credits of college credit to complete UACT 100. This credit does not include AP, CLEP, or Dual-enrollment credit.
BBA Core
Item #
Title
Credits
Sub-Total Credits
42
Marketing Concentration
Item #
Title
Credits
3.0
3
3
Sub-Total Credits
24
Additional Elective Requirements
*For the baccalaureate degree, students must complete a minimum of 36 semester credit hours of 300/400-level courses.
Sub-Total Credits
21
Total Credits
122