Bachelor of Business Administration (BBA) - Business Analytics

The Business Analytics concentration focuses on statistical analysis, business intelligence, data visualization, and programming for analytics, equipping students with the ability to transform raw data into actionable insights. Students will develop skills in business decision modeling, data mining, and database design while learning how to utilize big data and visualization tools to support strategic planning. By integrating business intelligence with advanced analytics techniques, students will learn to recognize patterns, predict trends, and optimize business performance.

Graduates of this concentration will be prepared for careers in data analysis, business intelligence, data science, operations research, market analysis, and other roles that require strong analytical and problem-solving skills in various industries.

Expected outcomes of the BBA - Business Analytics concentration include:

1. Students will be critical thinkers and demonstrate skills to select and apply appropriate models, tools, techniques, and frameworks to interpret data and make informed business decisions, recognize trends, detect outliers, and summarize data sets.
2. Students will identify, analyze, and resolve ethical issues in data management, information security, business scenarios involving business decisions, and data modeling.
3. Students will exhibit effective communication using audience appropriate terminology to relay complex data analysis and management decision techniques to stakeholders.